Posts

Six Ways To Generate More Leads On Your Contact Form

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It's great that your website has a "Contact Us" Page. But are enough of your visitors contacting you? In this article, we'll explore a few ideas for generating more leads with your contact page. 1. Ask Prominently Make it a point to prominently highlight the primary goal of your website. E-commerce sites usually highlight "Shop Now" and software services ask you to "Sign Up" or "Start Free Trial". If your website's primary goal is to get visitors to contact you, use a bold, highlighted, attention-grabbing "Contact Us" or "Get In Touch" button, on each and every page of your website. 2. Ask More Than Once Many visitors, after visiting your homepage and noticing your prominent "Contact Us" button, will scroll down to see the rest of your site. As the reach toward the bottom, remind them to contact you! I recommend giving your visitors at least three opportunities to contact you. Right at the top of your sit…

WebDev: Bye RequestBin, Hello Alternatives!

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RequestBin was a great tool for testing webhooks. At Polydojo, the tool helped us roll our form-to-webhook integration; and sometimes, we even used RequestBin while doing demos for fellow devs. Last week, the good folks at Runscope took down RequestBin. The website now redirects to the project's GitHub repository, which ominously reads:
We have discontinued the publicly hosted version of RequestBin due to ongoing abuse that made it very difficult to keep the site up reliably. Please see instructions below for setting up your own self-hosted instance. One could still self-host RequestBin; and that is pretty sweet. But when you're tasked with setting up webhooks, do you really also want to be in-charge of provisioning the webhook-testing infrastructure? Alternatives It was time to look for alternatives; and to our surprise, there were quite a few. We evaluated most of them; and thought that it may be worthwhile to share our reviews Webhook Inbox is created by the folks at Fanout.i…

BizOps: Getting Started With Process Analysis

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In the last post, we discussed operational trade-offs and the efficient frontier. This time, we'll start defining basic terms used in process analysis. These definitions shall be used in future posts. In business operations, a process (roughly) refers to a repeatable sequence of stages. And the item that goes through (or flows through) the stages is called a flow unit. Lisa's Example Let's say Lisa runs a resume improvement service with the following process: PROCESS STAGETIME TAKEN1. She reviews each submitted resume and take preliminary notes.(6 minutes)2. She calls the candidate to learn more about his strengths. (More notes.)(12 minutes)3. She carefully edits the resume, using her notes.(15 minutes)4. She proofreads her work and sends the edit resume to the candidate.(3 minutes) Basic Definitions In Lisa's example, each resume is a flow unit. Let us now introduce some new definitions. Flow rate: The number of flow units completing the process per unit time. In Lisa&…

BizOps: Making Operational Trade-Offs

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In the previous post, we spoke of the four axes of operational performance: cost, variety, quality and timeliness. And while a company may want to perform well along each axis, it's not quite that simple. Recognizing Trade-Offs: Let's take an example. At Polydojo, we receive a number of support tickets each day. Now, of course, we want to answer each ticket quickly and correctly. Ideally, within a minute. But at the same time, we want our spend on support agents to be efficiently utilized. If we hire too many agents, they'll just be sitting around, burning the company's cash.If we hire too few, the ticket-queue will get long and tickets will take days to get answered. The above example demonstrates how timeliness and cost can often act as opposing forces. The quicker your response rate, the more it'll cost you; prompting you to raise your price.
It's also easy for us to imagine how quality and cost can act as opposing forces. If you want to manufacture a high q…

BizOps: Measuring Operational Performance

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Before we can improve something, we must first be able to measure it. When it comes to sales, that's easy: revenue & pipeline-value are good measures. But what about operational performance? Well, just measure cost, right? Yes, but there's more to it.
In order to explore ways in which we can measure the operational performance of a business, let's consider two distinct businesses. A hot dog stand and a dentist's practice. Hot Dog Stand: Think of your favorite hot dog stand. As a hot dog consumer, what do you typically want? You want to get your hot dog quickly.You want your preferred meat, relish and toppings. More the variety, the better.You want a high-quality hot dog that is hot, tasty and hygienically made.And you want your hot dog to be reasonably priced. Dentist's Office: Now think of your dentist's office. What do you typically want for your dentist's appointment? You want the dentist to see you quickly.You want to get the care that you need, may …

Where should I start as an entrepreneur?

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[The following is a reproduction of my (Sumukh's) answer on Quora.]

One-line answer: Start anywhere, but don’t fail to start.

The questions “Where should I start?” and “How should I start?” are very common. These are usually posed by those who are thinking about starting their own business, and are terrified at the prospect of doing so.
I’m the founder of Polydojo: an online platform for creating forms and managing business processes. I routinely interact with business founders, employees and investors. I’ve answered the question “Where should I start?” multiple times.
If you go to a startup convention and ask each panelist how/where they started, you’d most likely get a different response from each of them. That’s because they probably run different types of businesses and possess different skill sets.
However, among all the panelists at the convention, there is always one commonality. They all actually started their business! Where they started might be different, but th…

Creating Forms in Hindi, German and More!

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Did you know that you can use Polydojo to create forms in practically any language? Yes you can! That's because Unicode is fully supported on the platform.

To create forms in a foreign language, you simply need your keyboard to support that language. Likewise, form submissions can also be entered in any language.
Multilingual Forms Not only can you create forms in any given language, you can create multilingual forms! For simplicity and clarity, we’ll soon take up an example.
Polydojo is made in Mumbai, India. Almost all local users speak Hindi. We also have quite a few users from Germany and Switzerland, who primarily speak German.

In a previous post, we explored how long contact forms are difficult to fill; and the fields an ideal contact form should include. We created an English-only contact form. Today, we’ll add Hindi and German labels, making it trilingual.
Starting Point Let’s start with the contact form we’d built before. Here’s a screenshot:


Typing in Foreig…